Complete Data Tables
The comprehensive empirical matrices underlying our interactive visualizations, for scholars who prefer rigorous arithmetic over graphical summaries. Return to main overview.
Items and Metrics by Platform
* On Instagram, measured reach represents potential audience (aggregate follower sum of posting accounts), as the platform conceals impressions. X and traditional press do not disclose reach or engagement metrics; for X, gathered replies are tabulated.
Thematic Distribution Year-by-Year & Aggregate
Percentages within each platform's corpus. "Likes / Comment" denotes the mean likes received by comments within that category, serving as an empirical proxy for consensus and resonance. "Other" aggregates non-thematic remarks (emojis, tags, disconnected replies).
Platform Rankings
Thematic Distribution & Existential Inquiries
Vocabulary Focus by Social Network
Percentage of comments deploying lexical markers from each cluster.
YouTube × Instagram Comparison
Vocabulary Fingerprint, Press Outlets & Academic Journals
Percentage of each outlet's coverage across themes (2021–2026). Deeper hue indicates higher thematic concentration. "Cites Mensa" reflects the proportion of articles explicitly referencing the association.